Supreme pet food company

pet food company

Supreme Pet foods was formed on the belief that just as cats are not the same as dogs, so rabbits, hamsters and guinea pigs are individual species with their own individual nutritional requirements. When Russel Rabbit was launched in 1991, it was the first rabbit food of its kind: premium, branded and complete. Research showed that the then current small animal foods in the market were commodity products, with no branding, and were produced by large animal feed manufacturers. Today there are over fifty proprietary rabbit foods available in the UK. Our pet food company systems are designed to ensure your pet recieves the highest quality nutrition to fulfil her dietery needs.

pet food company

All Supreme pet foods are packaged to display a complete breakdown of ingredients and nutritional analysis and, unlike many other mixes for small animals, all the Supreme foods are complete. This means that unlike complementary foods, they do not require any form of nutritional supplementation. All you need to provide a small animal with a balanced diet is a bag of the appropriate Supreme food, and fresh drinking water. It's as simple as that. Supreme products also benefit from the success of bold, colourful cartoon branding, which has a wide-ranging appeal to animal lovers of all ages, particularly the target 5-14 year-old market. Russel Rabbit and friends are an effective vehicle in helping Supreme promote responsible pet ownership through correct nutrition. Since 1992, Supreme has enjoyed a growth rate of 25% compound per annum and is now the largest producer of branded Small Animal foods in the UK. In 1996 the company took on a European Export Manager and now exports its products to Belgium, Holland, France, Switzerland, Germany, Malta and Hong Kong. Customers in Continental Europe are now reaping the benefit of being able to offer nutritionally complete and properly composed Small Animal foods.