Company History

Supreme launched Russel Rabbit in 1991, after extensive research confirmed the need for specialist foods for small animals. For the first time customers were offered a premium, branded and complete rabbit food, high in fiber, specifically formulated to fulfil the needs of adult rabbits.

Russel Rabbit was readily accepted by rabbit lovers and breeders throughout the UK and as Supreme extended its research, new products were launched for specific animals.

Supremes manufacturing plant in Hadleigh, Suffolk, UK, has been specifically built to manufacture high-fiber diets for small animals. All Supremes food products are thoroughly researched and meet British Small Animal Veterinary Association and National Research Council (USA) guidelines. Supreme recently extended its manufacturing facilities by acquiring a bakery where it produces Treats to complement its food range.

Supreme cares about small animals and has a dedicated Pet Care & Health Department to ensure that its products are nutritionally sound, and palatable; and a Quality Department to ensure recipes are correctly manufactured using only high-quality raw materials.

Supreme markets its products in brightly colored packs with a loveable cartoon character representing each animal.

Supreme now dominates the UK small animal market and feeds more than 1,000,000 animals every day, with its products now available world wide through pet shops, vets, pet super stores and on line.

Supremes head office and manufacturing plants are in the UK, but Supreme also has offices in Holland and the USA, with a master distributor for the US in Bellingham, WA.

We strongly believe that owners of small animals need to be educated to feed nutritionally correct food to their small animals, and also to learn how to care for them. We manufacture special diets for each animal and provide leaflets to educate the owners."

Supreme has a team of staff dedicated to providing the best for small animals, and we will continue to add premium products to the range to ensure that small animals are well cared for and happy and healthy.