WITH ‘SPRING CLEAN’ PROMOTION

To mark National Spring Clean Day (1 April 2000) and the end of Winter, Supreme Petfoods is running a special retailer promotion on its range of natural bedding products.

The Spring promotion, which is part of Supreme’s recently launched loyalty scheme – Russel’s Bounty Bonus – rewards retailers who purchase from the bedding range by providing them with extra points towards gift vouchers.

The vouchers can then be redeemed at any store within the Kingfisher group - which includes Woolworths, B&Q, Comet, Superdrug and MVC – providing retailers with some great Easter presents.

Supreme is recognised as the UK’s leading manufacturer of small animal pet foods, but it also produces a wide range of top quality bedding products. The range comprises: Russel Bedding, made from the highest quality barley straw and chopped for extra comfort; Supreme Choice Hay and Barley Straw, both dust extracted products which are perfect for foraging and bedding; and Supreme Choice Woodshavings, highly absorbent and good value for money.

Russel Bedding contains natural bactericide, virucide and fungicide to maintain a healthy and hygienic environment and it is available in 2.5kg packs (5 per outer) as well as 500g packs (10 per outer). The Supreme Choice Hay and Barley Straw are available in 2.5kg compressed packs (5 per outer) and the Supreme Choice Woodshavings are compressed into 1kg packs (12 per outer).

Ann Tenison, group marketing manager of Supreme Petfoods, explained: "The loyalty scheme is a great way of rewarding retailers for their repeat business and we felt it was timely to promote our bedding range, as some retailers are unaware of the breadth of our products."

Ann added: "Used in conjunction with our hutch and cage cleaner, Home Help, our bedding range provides a complete package of husbandry products for small animals."